The next challenge is to propose a concept image for the “Boost” which adidas will launch on my birthday, in Latin America.
I really like the concept, why no one had thought of something like that? Visually.
I see it as a cluster of bubbles that are compressed, somewhat like styrofoam. It’s very cool, but even more for running shoes. I want to do something for basketball. With the same concept in the sole, but I realize that does not look very elegant in basketball shoes. I only applied the concept in the heel, but I reflected the concept (as I see it) in the upper, I drew semicircular shapes interconnected whit lines in 3d, to realize an idea into a product. The idea is suggested that the shapes in the uppers (bubbles) interact, transfer their energy to each other.
