BlackBerry's new Creative Director is...

Bob Lefsetz has been all over this, oddly enough. A few jems:

Alicia Keys on Google+:

“Alicia Keys Jan 6, 2012 - Public

I’ve become an iPhone junky! Sad but true. (are u one too?) These are some of my favorite images from my latest download… > :wink: > > http://thekeysofalicia.tumblr.com/ > ”

Google+

On Beyonce at the SB versus Keys with BB:

This is pure commerce. Sponsored by Pepsi, as if Ms. Knowles has sipped the sugar water in years. The thought of her drinking Pepsi is akin to believing Alicia Keys uses a BlackBerry!

Lastly, this link to a BB exec who refused to acknowledge the iPhone’s existance: