First impression was I couldn’t understand how it worked. Clicking on the link and scrolling down showed that the air comes out of the side ‘arms’.
I like it.
My office building was recently refurbished and all the bathrooms got airblades. Apart from the inital excitment nobody uses them. The preferred option is paper towels as they are arms length away, whereas the airblade is across the bathroom. Paper towels are also preferred as (considerate) people dry down the sink benchtop after use, when you walk over to the airblade your hands drip.