Quite well, didnât it yo if i remember correctly? Like or loathe her public personality and the posh/becks media lifestyle, sheâs won over enough of the fashion gatekeepers to make me think sheâs not all smoke and mirrors.
Did it?
Design: Doesnât seem to have impacted their design much.
PR: they donât seem to use her much.
I canât remember seeing her in anything since the launch of the Evoque concept.
The Range Rover has always been a pretty fashionable vehicle. I didnât think they ever really had an image issue.
I do remember being in a couple and seeing the paneling falling off after a couple of months or maybe I am just thinking of the lesser Land Rover. Victoria could market me gourmet string cheese and I iâd buy it ha.
Panels falling off!.. That is just British charm. You pay extra for that.
I am at a wireless conference this week here in Vancouver. Ironcially, I had a chance to chat with one of the VPs of RIM. I was still seething a bit from this announcement about keys.We had a nice chat and I held no punches.
She wasâŚhow to sayâŚsincerely concerned that people are interpreting the Alicia Keys as simply rolling out a star and calling her Creative Director. The intention, in her words, is spokeswoman in conjunction with a creative endeavor between her and several other artists. Apparently they gathering several artists together that will be creating a unique digital art experience with the new Blackberry Z10. She IS the creative director of that endeavorâŚapparently.
She recognized that the roll out of the CD title for Keys could have been clearer.
I also got to hold a Z10 and play with the OS, etc. This is the part that gave me hope. Their product isnât a Zune. It isnât a âme tooââŚespecially the IxD. They have done some serious UxD to address the needs of the road warrior, etc.
In a 2 minute tinker with the device I canât say yet whether or not it pulled me back from the ledge of wanting to see Blackberry fail, but it definitely tempered my disappointment.
There is asymmetry between the âflashinessâ of the role and the potential impact her role can have, if its in the capacity you describe. Do smart phone consumers rate âunique digital art experiencesâ high on their decision making process? Will they be swayed by âart directed by AKâ scripted on the handset or interface? It still feels juvenile.
Is there a term for this practice of hiring pop stars to âcreative directâ your gadget/auto company - you know, along the lines of âgreenwashingâ?
Famewashing? Starwashing? Celebwashing?
Slippy: This is BB trying to be hip and cool.
The hip and cool went out and bought iPods and Beats.
BB, HP and Polaroid went out and bought the hip and cool.
One way makes the company money. The other way spends it.
BTW, not a new strategy for BB. Theyâve been pushing their âfor do-ers, not for looksâ marketing for the last year. I think there were some singers and musicians involved in it. Itâs success can be measuredâŚ
Maybe its a C-level position.
Like a CBOâŚ
Celebrity Bandwagon Opportunist
@MR Honestly Polaroid just needs to start making film again and they would be fine, kids eat the stuff up.
@AndreC Too bad they sold all their instant film to impossible. They still got z-ink although itâs not the sameâŚ
âRapper-turned-renovator Rob Van Winkle, aka Vanilla Ice, has partnered with Capitol Lighting to create an exclusive elegant six-piece collection of transitional chandeliers and sconces, featuring custom âicedâ nickel and bronze finishes. The transitional design and unique silk shades with crystal detail make the collection truly an original, just like Vanilla Ice himself.â
Design Process at 0.45s:
lights lights baby light
Bob Lefsetz has been all over this, oddly enough. A few jems:
Alicia Keys on Google+:
âAlicia Keys Jan 6, 2012 - Public
Iâve become an iPhone junky! Sad but true. (are u one too?) These are some of my favorite images from my latest download⌠> > > http://thekeysofalicia.tumblr.com/ > â
Google+
On Beyonce at the SB versus Keys with BB:
This is pure commerce. Sponsored by Pepsi, as if Ms. Knowles has sipped the sugar water in years. The thought of her drinking Pepsi is akin to believing Alicia Keys uses a BlackBerry!
Lastly, this link to a BB exec who refused to acknowledge the iPhoneâs existance:
HAHAHHA
Oh, man thatâs great! Hahahahaha!
Will it ever stop?
Yo, I donât know
Turn off the lights and Iâll glow
Turn OFF the lights? ReallyâŚ