Difference between User Research and Market Research

Oh, it definitely has helped. Where it sits more than anything is that I have yet to come across the audience that doesn’t believe their system is the “right” system. In other words, Most I’ve spoken with here in Vancouver seem to consider the qualitative “market” approach to be the only approach.

I know they exist, or the people I’m talking with and I are just using different terminology. So that’s what I was hoping to gleen from the thread.

And as it turns out…at least using this thread as a qualitative assessment, we’re all struggling with the messaging on this one.