I always ask myself what the landscape would look like if Apple didn’t exist, and I think it would be quite different.
I wouldn’t want to work at Apple, but as a designer, I am just amazed at how their peerless quality and design has impacted almost every product industry, including Google’s UX cleanup last year. I really like Google, but I think I’m actually going to move again to Microsoft, because they are the new underdog and I want to support their direction because I think it’s more sustainable than Apple, which is more personality driven. I don’t want to be holding Apple stock when Ive goes to the hospital in 10 years.