Nivea by Fuseproject

Nice looking, but I’m not getting enough info on how this used from the pics. It’s clean, but doesn’t blow my mind.

Is this a lid you flip up like a toothpaste tube? If so, which direction and where is the hinge? Is this a pump? Does the lid screw off? Is this a squeeze bottle and the cap is in the open position? If so, which side does it come out of? Maybe more intuitive in real life, but I hate fancy packaging I can’t figure out immediately how to open.

R