I think this is a really smart looking design - I think fuse has managed to create an elegant yet modern design that does seem iconic. It’s hard to truly judge until you see the whole line, but the language is strong. As for justification into product line implications, it’s hard to answer that, but you see more and more the customization of caps/pumps/lids, typically the most expensive part of the package. I think it’s a smart investment as it presents a more sophisticated looking package that communicates a more sophisticated product, and on a practical level it is unique to Nivea.
There is a line a bit down from the top where I presume the bottle finish is. It’s a flush fit with no real shoulder.
kl