The idea he pushes is that design thinking is more about the experience of the user, not the product itself…at least that’s my take.
So, for him, the experience of driving a vehicle that isn’t “fun to drive” is fun to drive.
The idea he pushes is that design thinking is more about the experience of the user, not the product itself…at least that’s my take.
So, for him, the experience of driving a vehicle that isn’t “fun to drive” is fun to drive.