IDEO on 60 Minutes

You know something is sort of odd with that guy here he is all about design thinking, and drives a old truck. I personally kinda like old trucks, but what struck me (from having worked on old trucks) is that if it is running the original drive train (sounded like it was) he is blissfully “enjoying” a customer interface of manual recirculating ball steering, manual drum brakes, manual transmission, leaf springs, no shocks and a engine that is highly inefficient, dirty and only semi reliable. Whats he trying to say here? I can see the body plopped on a modern chassis, melding style and technology but wow a vintage 1939-1944 truck is far far from fun to drive…I know, been there done that.