Personally, I’m a fan of this.
IDSA has been needing an overhaul big time (as I’ve openly discussed here on these boards on many different occasions). From reading a bit about Mr. Martinage’s background, he seems like just the guy to save the sinking rowboat and potentially re-create it into something as powerful as the Spanish Armada.
He’s got a big challenge ahead. I, for one, hope he succeeds at turning it around into an organization that is a amazing resource for ID students and ID professionals.
As of now, there is simply no reason I should join IDSA and pay an expensive yearly membership. I’d like for there to be a tempting set of reasons for me to join.
Daniel, if you’re reading, I’m always willing to chat via email or phone in order to give a perspective from a working full-time Industrial Designer in the field, sharing what my (our) needs/wants/desires are from IDSA.