I disagree with Yo’s implication - that a great designer can create a great solution to any design problem.
Yes, “Design is Design” but thats a broad generalization with limits, and we’re talking ab0ut the limits of IDEO …
With the exception of pure styling excersizes, I still say Talent + Experience = great results. if no experience Talent alone won’t make up the difference. Said designer would exceed the time/resources constraints. and vice versa .
(I work with engineers that are fond of saying they can send our projects to the moon with enough time and money)
Perhaps it’s just because it’s design awards season again, I’d like to find ways to define a problems difficulty as a measure of how good the solution is. Therfore when a consultancy struggles/fails to reinvent an entire category or simply regurgitates corporate inputs, even if successful - the resulting evaluations should be very different.