IDEO on 60 Minutes

I think we would have to define “pure designer”, which itself is a crazy slippery slope. I think our profession contains a pretty broad spectrum of practitioners, abilities, and passions. At the end of the day, as much as people love to talk about design thinking, if it only has value when it results in some serious design doing. I think a good goal for myself is to always think big and execute small.

Also, next time somebody is rambling on and on try unexpectedly pulling out a prototype and watch the room go, “What was that guy saying? Who cares… gimme’ that thing and lemme’ check it out.”