Just watched a recent CBS segment, How to design breakthrough inventions, featuring David Kelley and IDEO. There was an amusing anecdote that when he would answer the “what do you do” question at parties with designer… he’d be asked to look at the host’s drapes.
Likely a subject for another/existing thread (but relevant to public awareness of the profession) would be how do people first hear about ID? How did you? I first heard the term well after college and certainly had no inkling in high-school that it might be a possible career option or alternate course of study. It may be wishful thinking but it does seem like there are more accessible avenues for exposure to the field now than even a few years ago.