Reasons not to innovate

Great topic.

My father was an exec at a major US company for over 30 years. He retired a while back and amazingly he kept all of his manager/director training materials and notes which he recently passed on to me. It’s a huge leather binder of random managerial notes, but the first page in there was very relevant.

It is a photocopy that reads:

“How To Kill Ideas”
(In seven words or less)

Don’t be ridiculous

It costs too much

That’s beyond our responsibility

We don’t have the time

We’re too small for it

We’ve never done it before

We’ll be the laughing stock

You’re two years ahead of your time

Can’t teach an old dog new tricks

We’re doing the best we can

Has anyone else ever tried it?

We tried that before

It can’t be done

It’s too radical a change

That’s not our problem

It isn’t in the budget

We did alright without it

We’re not ready for that

Too hard to sell

Let’s get back to reality

It won’t work in our industry

If it was good we’d already be doing

I have heard all of these used in meetings at one point or another, sometimes by the “innovators” themselves, but I usually take it as a challenge and look for a way to prove them wrong, it’s fun.