BMW 4 Series.... BMW is back!

It’s so hard to find examples of curvy old cars. It must be just cost that stops us from producing them.

I blame all of this boring design on globalization. In 1969, Munich (like everywhere else) was much more isolated. BMW built cars in that bubble.* Today, everything is almost Los Angelized. It’s hard for us to develop something truly surprising and delightful when we are being influenced by the same culture. Perhaps this will change with more local production in the future.

*even if the car designers are italian, their clients were German and that’s who chose the designs that made it to production. We’ll never see what they rejected…