Adidas Next Step

Dziner82.


Thanks for the feedback, I really apreciate your comments and your time.

Obviously I’m not focused on the technical aspects of the shoes, or performance characteristics. Honestly, I do not know where to begin to design a shoe with innovations or performance with basic features.

There is something counterproductive, something dangerous, something to do with friction in wood floor in basketball courts. A sole too sticky, causing the foot to stop suddenly, with the risk of serious injury to the anterior cruciate ligament, or ankles. I can not decide on that aspect, because I am no expert in materials, I should point out features that could be engineered. Thinking reduce the area of contact with the flooring, can handle a special product to reduce friction. I do not know, it’s just my imagination. I have no idea of proportions, all designs adapted to the natural shape of the foot, trying to fit well. In the design having x-rays of the foot, I exaggerated the thickness of the sole (My mistake, isnt midsole) so you can be well visualized. I know some things have a risky proportions and with little support, but I have oversized the characteristics of each design, to make it very obvious and outstanding, for the person who appreciates the design immediately know that this is the proposal, and is treated to judge the concept. I’ve seen sketches of designers who exaggerate the aesthetic and proportion, do it on purpose to highlight those areas, try to do something about it, highlighting certain features for review.

It is, to make a product “real” implies modify and adapt to perform well, but the purpose of this exercise is to seek alternative aesthetic of a product line, in this case: Adidas.


Personally, I’ve learned some lessons, I have clung to find five feet to the cat. I had an idea and I have clung to find good sides, but there are not many things that rescue. It could take five years proposing ideas, and the results would be the same. Exercise is now reversed. Trying to grow the character, be more humble, and work spontaneously. I’ve learned that skepticism is unfavorable in a designer. Never discard a line without drawing it. I have based This exercise on hunches, “I feel this way, and this concept can give interesting results.” I’ve risked a spontaneous idea and I’ve been true to that feeling, I’ve been lucky so far, and I am satisfied with the exercise of creativity. “I have an idea right now, I want the structure, I know it will work, but I also want a base to start it to build, I want the inspiration and concept, and now I want to see the product, to bet.” And there’s the product can be displayed, and you can change things, remove and replace. Of course I’m no expert in shoe design, but exercise puts me in the position of being the owner of the brand, the marketing manager, the designer and the consumer. And that’s good exercise, be free to propose whatever, and interesting things can emerge. If I was working as an employee, of course I should make 1000 sketches, until the marketing manager is satisfied with the work. But, for now, it is not.
It’s confusing, seeing the features of different products, there are shoes with very high arches, there are shoes with a very thick sole, others with a very thin sole, etc … The next step is to seek information about the characteristics and performance. There are many people who are in charge of it, meanwhile the exercise is to find concepts that attempt to move away from the current adidas line. Why? It’s simple. There is a shortage of creativity in the design of shoes. The brands are competing in who is the most adept at copying. On the other hand, there are brands that are frozen in time, whose designs do not evolve, and it is disappointing, for a designer, see unfair competition between brands. Crewkid asked me: Is this an aesthetic exercise? What are you Incorporating performance features into your design?

I feel that if a designer is able to innovate in performance of shoes, you should not give your creativity, the ideas should be protected. The aesthetics of a product can not be patented, but there are ideas that can be protected.


In the first design, I tried to merge the foot with the product, a shoe stylized to look like a machine, when I saw Tron motorcycle, I remembered the old illustrations of heavy metal magazine, showing motorcycles following a stylized human figure. Something I wanted to do with this design, despite the performance problems that a shoe can have. But that’s the inspiration.





Thanks.