I don’t think it is - Fizik makes some great saddles with some pretty inventive and new tech.
The saddles on the spec bikes in your shop probably do all suck. - as i’m sure do most of the spec wheelsets…
I suspect though that there aren’t enough wider saddles available for those with wider sit-bones. Not to mention wider saddles with a cutout or releif in the center for the perenial zone…
Curious: what saddles have you tried?