Critique my portfolio?

Paul,

Agreed with yo ^^ above. I would like to see the development sketches that really moved things forward to be more emphasized in the project. Everything in the portfolio seems to be at the same level of craft/commitment, which is the basis for some of my graphic design critique if you want to take a stab at improving that:

— Your CV/Resume could use some whitespace around the edges of the frame. It’s very close and feels cramped. Not everything is of the same importance and could be sized differently. The things on the left are important, the things on the right less so.

Make it easy on your viewer to read what they are inevitably going to go through quickly.

— That applies to the “tags” for the Brew project. Vertical type is rarely appropriate and it’s certainly not appropriate here. It looks out of place and is not easily readable. Use the color and background highlight to make it a quick read so that they can look at your content. This is really well done in your Prep section. It’s not bad in the “Innocent” section but the first few slides are missing it.

— I’m not feeling your character profiles. Since all of the brands have been cropped to the same squares they are not allowed their own voice. Those brands are powerful and you can leverage their popularity to speak for you more quickly. A lot of these large companies have PR images available. Use those when you can.

I hope that’s helpful. Best of luck.

-yssagul