Design scene in Canada

Was watching this TED-talk with a ME, http://www.ted.com/talks/amos_winter_the_cheap_all_terrain_wheelchair.html
Towards the end he presents their epiphany that the user is really important!!! GASP! :open_mouth: They went out with their prototype and it sucked because X, and then second prototype sucked because Y. Insight: user input is super important! All I could think was jesus, a designer doing a week of field research and some sketches could’ve saved you guys about a year of dev time… :bulb:

Sadly they turned to design late when it was time to snazz up the developed-world version… and made it look like the usual moving-fast-when-standing-still crap… opinion

Disclaimer: not slamming the project, it’s super cool, but seems like they would’ve benefited alot by having more knowledge about design.