Adidas Next Step

This first exercise of creativity has been against time. Trying to concentrate on a basic idea in mind, and translate that inspiration to paper immediately. True to the first resources at hand. Recall the good in every sketch, and keep it until the end of the proposal. The main lines of the sketch chosen, have left me satisfied, because they represent the essence of the product. Fluency and organic design in the sole, keeping the platforms, subtly, to make a difference with the current line adizero. Minimalism is still not very attractive to the consumer of basketball shoes, but it’s a good try, try to follow this path, slowly, to the simple. Just need to make a nice design of the sole, accommodate the plate circuit symbols, which are those that give traction. Against time, and make quick decisions to shape an idea.

Tomorrow, my autoconclusión of this exercise of creativity, things that I liked and I did not like.

Regards.