How can I use a Business Degree in the field of Design?

Special Interest Areas business practices
2

Design is only a small component of the new product development process. Business obviously also has a role in the new product development process.

  1. Business determines what product or product catagory the business should pursue. Apple making ipods and selling music through itunes was a business decision.

  2. Upstream marketing is tasked with determining the problems the customer is facing. They feed that information to design to determine solutions for those problems.

  3. Upstream marketing also takes the solutions and presents them to customer for evaluation and reports that input back to design. That process goes round and round until there is an acceptable product or the project is killed.

  4. Upstream marketing determines overall product strategy and how the new product should be positioned in the market. This will dictate to downstream marketing the implementation of their marketing materials.

But if you want to design, learn to design. It is not the same as business.