Loved Generator_universal_design.pdf!
Though, to put a little controversy, it never mentioned the overall result of product communication (in the 5 senses) as we only can “sense” a product as a hole, at least that’s what the gestalt theory says. When we are emotionally “touched” we tend to respond better to the usability problems, says Don Norman in Emotional Design.
In the presentation, the author teaches “criteria to consider” when designing universal principles, and do not go against being fashionable. So the big challenge is how to reach those criteria without being emotionless or boring.