Role of 5 senses in product design

Wow!! That sounds amazing! So, does the taste of the chocolate its texture its smell somehow influence the packaging design and graphics? I mean that your design team is involved in the whole process of creating of product in order to make the experience of the final customer kind of full and whole))))) By involving all 5 senses while designing the product you cover all areas of perception and create a sort of harmony in people’s brains and as a result make them buy and buy and buy your product)))))