Role of 5 senses in product design

I don’t know about the Fiat Bravo, but I know for certain, that the
Alfa Models built on that floor pan had holders under the front
passenger seat where little pieces of blotter paper went. These
contained “Alfa new car scent”.

These did not have the awfull vanilla tree odour, but underlined the leather and wood in
the car, even if it didn’t have leather… :wink:

My dealer was shocked when I gave him the order number for replacement plates after
some years, they had forgotten about that item.

mo-i

That’s amazing!)))))Do you know whether they have a sort of special company scent? I mean is it the same for all Alfa models?
Or each car has its own scent?))
The only thing is that the scent should be universal)) So it shall persuade people to buy the car)))

Welcome,

The role of our senses is a valuable topic that sometimes goes under-utilized in development. A good place to start is the study of Universal Design - it is probably the most comprehensive attempt to bring all possible senses into use. Here’s a link to a presentation we put together a long time ago, it may help get the ball rolling for you; https://dl.dropbox.com/u/6368171/Generator_universal_design.pdf

You’ll notice in that document that our senses are valuable in lots of ways and for lots of user groups.

Yeah, it was the same scent for all Alfa Romeo Models during
that time.

Thanks for your presentation!!!)))Reeeeaally useful!))))Especially things with whirlpool audio cassettes))) Really interesting)))))As well as criterias for tactile and visual aspects!)))))Thanks for your brilliant presentation))))))
I need to think about universal design))))

Cool)) So it was a sort of a part of branding as well))

What’s with all the brackets?)))))))))))))))))))?

R

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I think it’s an evolved minimalistic smiley.

;-) --> :) --> )

Yes)) It’s lots and lots of smileys:)))))

I believe that when Timberland launched their retail stores they developed some kind of outdoors sent that they pumped into the retail space.

I am lucky enough to work with all senses including taste at Mars. Our design team not only designs the packaging and graphics but I getting really involved in the development of new chocolate moulds and even flavors. We influence the look of the moulds but a lot of times our consumer strategy work will influence the size taste and all around eating experience of the chocolate.

J

have you considered scented packages?

R

We have looked into it. Artificial scent of chocolate is actually not very pleasant. Also chocolate absorbs any scent around it so you have to manage flavor migration.

I bought a bottle of wine just yesterday that came in a box. The box had a field you could scratch that gave away a chocolate scent. It smelled pretty good. Hadn’t seen that before. The scratching is invisible, so you don’t actually see anything scraping of, like a lottery ticket.
Wine was Rosemount Estate from Australia if you’re curious…

And what kind of scent then? I mean is it was made to kind of make people stay in their store for longer?))))) But probably it is more about interior of the space not the actual Timberland products)))))

Wow!! That sounds amazing! So, does the taste of the chocolate its texture its smell somehow influence the packaging design and graphics? I mean that your design team is involved in the whole process of creating of product in order to make the experience of the final customer kind of full and whole))))) By involving all 5 senses while designing the product you cover all areas of perception and create a sort of harmony in people’s brains and as a result make them buy and buy and buy your product)))))

Mmm…Seems interesting))))) Where was this field situated? So what’s the purpose of this idea?))))You can only scratch it after buying…so is it just for fun and feeling of surprise or this chocolate scent is connected somehow with the taste and scent of the wine?))))))

On top of the box. As nothing scratches away, you can scratch it and smell in the store - you don’t have to buy. So I guess it’s supposed to sway you into buying.

Right then…I would buy it)))) this feature definitely will make the bottle noticeable among competitors))

A couple of product spaces that combine all of the senses, cooking equipment is obvious. Coffee (the sound, aroma, sight, feel and taste) products. On the non consumable side you have boating, both sail and power that are bound to all 5 senses. The taste of the ocean in the air is part of the design brief, that is why fully enclosed designs while being the darling of students always fail in the real world.