Square Water Bottle?

That thing looks way over engineered… ironically it’s also what makes it so much harder to clean than it could’ve been… and they seem proud of it:

PRECISION ENGINEERING
The Square is designed from 16 different parts and requires 65 separate steps to manufacture.

Oh and, I wonder what happened to his former adventure?

Fast forward to 1:38 or click here: http://youtu.be/YX5aaXQ1maU?t=1m38s

PS. GOD I hate this US version of Dragon’s Den. What’s with the background jingles and intense editing?! Stop.