IP: I was thinking all week about the crappy tweets I see from design organizations (I follow quite a few). Crap like, “Good design IS good business” and “It’s all about experience!” Many blogs are equally trite. If I didn’t know better, I would assume that design was a dying industry that has no where left to go.
There are so many real problems out there. Crappy products that are ugly, poorly made and hard to use. Plus, I wouldn’t hire someone that couldn’t get that water bottle to market in over 6 months. It’s a few injection molded pieces and an extrusion (it looks like). Maybe 60 days tooling, 15 days in CAD, 15 days prototyping and QC, 30 days transport and 30 days for a buffer. Graphic design and marketing materials can be created in parallel.
Maybe we need to start a disgruntled designers group…