Hi guys,
I’ve been putting together a user profile/persona for the smart watch, so here’s what I have so far. I’ve imagined three different personas and what parts of their lives might benefit from having this smart watch. If you have any suggestions for aspects I’m missing, please let me know!
Smart Watch User Persona
Personal Profile
A: age 22, full time student, works part time to pay for tuition
B: age 28, graduated from college, freelancing
C: age 35, parents, have young children and work part to full time
Primary Motivation
A: organization, want to concentrate on their work, not their schedule
B: wants to keep up with all of their clients and get to meetings on time
C: wants to be in the right place at the right time
Associated motivations
A, B, C: style, fashion, personal expression
existing solutions
A: School planner, laptop/smartphone
B: notebook/planner, smartphone
C: family whiteboard, planner, smartphone
Life Goals
A: wants to do well in college, graduate with honors, have a social life
B: also wants a social life, but wants to TCB and do good work for this clients
C: wants to be there for their family, not stuck working all the time or late
Experience Goals
A; user wants to feel productive and accomplished
B: user wants to feel collected and un-pressured
C: user doesn’t want to worry that they’ve missed something
End Goals
A: wants to do well in their classes
B: wants to have satisfied clients and steady income
C: wants peace and tranquility in their life