NURB: I have no faith in big box retailer buyers. They are like a gang of uneducated people suddenly given the keys to the castle. “Of course we want this one, it’s what our incredibly stupid red-neck clientele wants.” Uh, ok.
I see the Viking success as symptomatic of a world of products that have out of control function creep. iPod/iPhone/iPad on one end, Viking on the other. They are really the same solution for different markets.