Fwiw it’s also pretty interesting once you start to look at the corporations behind the brand. For example Ikea appliances are made by whirlpool who makes everything from maytag (cheapo) to kitchen aid (more expensive) to jenn aire (premium) and a few other higher level brands. The ikea hood for example looks almost exactly the same as the kitchen aid one (and better specs) but is $300 less msrp.
R