idsa.org - take a second look

There are 8 boxes, 4 of them are illustrations (bad ones), 2 of them are photos, 2 of them are graphics. Make it all the same.

The rest of the page is still highly fragmented, lots going on everywhere. Bad graphical form as well.

Of the 8 sections:
IDEA Galleries: don’t care much
Interviews: don’t feel like IDSA is the best source… not that many interviews up
Design In Gallery: again, why is the IDSA the trusted source for what is going on in a region? When I click the link for SF the content is rudimentary.
Videos: why aren’t these in the interviews section? Make it interviews and talks?
Women in Design: one of the most robust sections, some are deserving, some are not.
The Design History section reads more like a “Men in Design” section. Why not integrate them. Why is it more about people when it should be more about milestones? Designs.
Educational papers. I clicked it then closed the window. Should read more like a blog, or at least allow you to sort or something perhaps.

In conclusion, make it more like these:

Right now it is too little too late.