Pretty need indeed, although I would have to experience it for myself to see how it would really be. One thing that I especially liked was the part in the video about trying out mobile phones before you buy them. A thing I would love to see more often in shops nowadays .
I’ve also seen interactive shop windows around which I think is another smart idea in that it attracts and provides info to passers by, even when the shop is closed. Check this out:
I once had the opportunity to see their research lab with all this cool stuff and more. Like to see where this all might go from here.