You need to be more specific. Are you talking kitchen housewares, utensils, or food packaging? I sense a strong resurgence in the utensils/tools market, every week there is a new brand or chef attaching his or her name to a new line.
Oxo started it 20 years ago and now there are a dozen companies competing for shelf space at the store; KitchenAid, Zyliss, Calphalon, Cuisinart, even Pyrex is now getting into the utensils market.
And then you have the celebrity chefs “creating” their own product lines, Rachael Ray, Mario Batali… Makes me wonder how many more potato peelers the market can sustain. 