Marketing sustainability: by Ogilvy and Mather

Richard & Lew: Yes, it’s a tinyurl. How is that spam?

http://www.ogilvyearth.com/thought-leadership/latest-research/

There you go…

Carton: Failed sustainable product…lots out there, most forgotten. First Honda Insight? Bobble bottle (that is failed, right?)? Smart car in North America?

I’ll keep thinking of a better example.