Beats by Dr Dre

Great link, just listened to this all the way through, and reading between the lines there is obviously some great food for thought. I have to say I’m a big admirer of the Beats and how they entered a saturated market to sell a premium product, even with the help of clever marketing.

My only thought is that now we are seeing a strong migration and investment in tablet computing by the tech industry this move by HP is too little too late. For me, for HP to make an impact they will need more than great speaker tech and need to develop a whole new ecosystem of products and experience.