What’s that little lizard?
It is their logo.
Well, there’s a few of those around… but at least a gecko/lizard is appropriate for an all-terrain vehicle (as long as you don’t tell me that it can pull overhangs… . ) 
Nice work Michael. Evokes a post-war, all-business sense that I like about off-road vehicles; not that a little whimsy is a bad thing.
Down here in Pismo Beach, the only drive-on-beach coastal State Park on the west coast, we see so many of these machines (mostly on trailers) coming up from LA and points east … most look like R/C toy wannabes. Some arrive under their own power, but not too many; over-the-road driving tends to wear out the center of deep-cut tires.
Hmmmm… might be a good subject for “Vehicles Spotted in Your Neighborhood” although I think it would become boring pretty quickly.
Where you going to hang that front fascia?