% of cost for packaging

No printing on the can itself (can gets real hot so any printing turns to smoke and gasses) and the lid is a easy open one like on a can of peaches. The back of the box has all the info on the where, how, and what to do.

Sure there must be a way to print on the can, and have a nicer lid. Otherwise, it’s like opening a nice tube of Scotch and getting a refilled PET plastic water bottle with no label… doesn’t say premium and even moreso I think is a huge let down from the outside package.


Maybe you’d need to rethink the packaging to work with the barebones can. Brown cardboard with shredded paper stuffing like an artifact and sell it as “eco”.

Or at least maybe make the can chrome!

R

sorry in this case (as so often it does) engineering over rules design. Easy open can means no can opener (big plus) chrome busts the budget big time and makes the can less recyclable. There is not a ink on the planet and damn few paints that can handle 500 degrees F.

Well you said premium. I’m just saying that doesn’t communicate premium…

Engineering may rule over design, but consumer perception rules over engineering.

R

What if you emboss a logo or other info?

Here’s your high-temp paints… http://www.dampney.com/Products/Default.asp?ProductCategory=15

No printing on the can itself (can gets real hot so any printing turns to smoke and gasses) and the lid is a easy open one like on a can of peaches. The back of the box has all the info on the where, how, and what to do.



sorry in this case (as so often it does) engineering over rules design.

Actually this is not true. Plenty of cans are printed. Depending on how the can is formed it can either be printed before it is formed as a sheet with traditional print methods or after through silk screening or pad printing.

I agree with R. If this is a premium coffee and is going to be shipped from an on-line source than I would expect at least a printed can with high end graphics, or at the very least a can with nice label. Also to put a peal top on it like a can of peaches is a bit off as you will not be able to reseal it. Think about how the user is going to use this and store it. also think about the fact that they have gone out of their way to order this on-line. This is not some $5 bag of coffee they just sample of the shelf. This is a planned purchase that has to deliver or else there will be no repurchase.

One other question. Is that box the box that it will ship in? Meaning is that the outer shipping container? If so that box will be beaten to hell by the time it gets to the consumer which makes that can even more important.

umm not if it don’t work…a duck looks like a duck because it needs to fly and float too.

The can is heated to FIVE HUNDRED DEGREES, so any printing on it turns to smoke, gases and SMELL. The can is not for resealing, it generates just enough coffee for 1 pot. The reorders come because its the most perfect coffee money can buy, at any price.

I’m not going to argue if you think you know best. You asked about premium looking packaging, I replied.

If the can looks like an old oil can, it can make the best coffee in the world, but chances are nobody will buy it or buy it twice.

Starbucks may not be the best coffee in the world (far from it), but why do you think people go there? They have an impression of premium, it’s a lifestyle and addresses more than the need for coffee.

Your fooling yourself if you think it doesn’t matter and surely don’t understand premium and consumer behavior esp. in the competitive coffee market.

lat bit of advice for free (after this it will cost ya)-

Maybe back to square one then to see how you can make a different machine that uses a nicer can. Why not have the coffee arrive in a nice, different container that they can empty into a plain can?

Best of luck,

R

Now I am confused on what manufacturing processes you are using to make these cans. Looks like a stock can to me which a either punched or in the case of a holiday tin rotary formed. Also in the case of it being a single serve I would say the outer box is very important but does not take away from the fact that the can still needs to be branded and special. How many of these come in a box? Seems like a lot of packaging for a single portion of coffee.

Actually this is not true. Plenty of cans are printed. Depending on how the can is formed it can either be printed before it is formed as a sheet with traditional print methods or after through silk screening or pad printing.

I agree with R. If this is a premium coffee and is going to be shipped from an on-line source than I would expect at least a printed can with high end graphics, or at the very least a can with nice label. Also to put a peal top on it like a can of peaches is a bit off as you will not be able to reseal it. Think about how the user is going to use this and store it. also think about the fact that they have gone out of their way to order this on-line. This is not some $5 bag of coffee they just sample of the shelf. This is a planned purchase that has to deliver or else there will be no repurchase.

One other question. Is that box the box that it will ship in? Meaning is that the outer shipping container? If so that box will be beaten to hell by the time it gets to the consumer which makes that can even more important.

The can is heated to FIVE HUNDRED DEGREES, so any printing on it turns to smoke, gases and SMELL. The can is not for resealing, it generates just enough coffee for 1 pot. The reorders come because its the most perfect coffee money can buy, at any price.[/quote]
Now I am confused on what manufacturing processes you are using to make these cans. Looks like a stock can to me which a either punched or in the case of a holiday tin rotary formed. Also in the case of it being a single serve I would say the outer box is very important but does not take away from the fact that the can still needs to be branded and special. How many of these come in a box? Seems like a lot of packaging for a single portion of coffee.[/quote]

The can roasts coffee that makes 10 cups of brewed coffee and yes its a stock can as the tooling for a custom can runs over 7 figures (i know I researched the hell out of it) as to the “look” the R mentioned, the K cup looks like shit, costs a lot and they sold 3 billion of them last year.

[quote=“zippyflounder”]
Actually this is not true. Plenty of cans are printed. Depending on how the can is formed it can either be printed before it is formed as a sheet with traditional print methods or after through silk screening or pad printing.

I agree with R. If this is a premium coffee and is going to be shipped from an on-line source than I would expect at least a printed can with high end graphics, or at the very least a can with nice label. Also to put a peal top on it like a can of peaches is a bit off as you will not be able to reseal it. Think about how the user is going to use this and store it. also think about the fact that they have gone out of their way to order this on-line. This is not some $5 bag of coffee they just sample of the shelf. This is a planned purchase that has to deliver or else there will be no repurchase.

One other question. Is that box the box that it will ship in? Meaning is that the outer shipping container? If so that box will be beaten to hell by the time it gets to the consumer which makes that can even more important.

The can is heated to FIVE HUNDRED DEGREES, so any printing on it turns to smoke, gases and SMELL. The can is not for resealing, it generates just enough coffee for 1 pot. The reorders come because its the most perfect coffee money can buy, at any price.
[/quote]

Now I am confused on what manufacturing processes you are using to make these cans. Looks like a stock can to me which a either punched or in the case of a holiday tin rotary formed. Also in the case of it being a single serve I would say the outer box is very important but does not take away from the fact that the can still needs to be branded and special. How many of these come in a box? Seems like a lot of packaging for a single portion of coffee.

The can roasts coffee that makes 10 cups of brewed coffee and yes its a stock can as the tooling for a custom can runs over 7 figures (i know I researched the hell out of it) as to the “look” the R mentioned, the K cup looks like shit, costs a lot and they sold 3 billion of them last year.

I actually pulled over so I could respond to this. These kinds of post like the comments above really aggravate the hell out of me. You asked for packaging advice and when others with extensive knowledge of packaging try to give you help you make comments like"the K cup looks like shit and they sold billions of them"! Yes they did an no one is saying the K cup is premium. Just because a terrible design sells does not keen it is something you should copy. What you are saying is pkg design is not important as long as it sells. Also the kcup was built off an entire user proposition and IT IS BRANDED. You just have coffee you are saying is great in a can my grandfather would have buried cash in the backyard with. I am confused with the whole proposition.

I am now going to get back to my commute home.

EDIT: Post was sent from a stationary car not while driving…

Probably not cost effective (especially since it would have to be done on a 4 axis), but how about laser etching the can?

P.S. Does the can have a lining that burns off or offgasses at 500 degrees?

Is this the K Cup?

Warning, be careful searching “K Cup” at work if you don’t have safe search on… not all results are for coffee :wink:

R

nope the inside is raw steel just like the outside.



The can roasts coffee that makes 10 cups of brewed coffee and yes its a stock can as the tooling for a custom can runs over 7 figures (i know I researched the hell out of it) as to the “look” the R mentioned, the K cup looks like shit, costs a lot and they sold 3 billion of them last year.


I actually pulled over so I could respond to this. These kinds of post like the comments above really aggravate the hell out of me. You asked for packaging advice and when others with extensive knowledge of packaging try to give you help you make comments like"the K cup looks like shit and they sold billions of them"! Yes they did an no one is saying the K cup is premium. Just because a terrible design sells does not keen it is something you should copy. What you are saying is pkg design is not important as long as it sells. Also the kcup was built off an entire user proposition and IT IS BRANDED. You just have coffee you are saying is great in a can my grandfather would have buried cash in the backyard with. I am confused with the whole proposition.

I am now going to get back to my commute home.

hey i appreciate the comments and thoughts, however as with most real projects there are engineering. business and financial limitations.

The way to approach this is from the customer backwards. Someone earlier touched on price point, and he’s pretty much correct.

Ask yourself these questions:

  1. How much will this product sell for (price point)?
  2. What kind of packaging is expected? i.e. wine’s packaging is expected to be an elegant bottle, whereas an elegant bottle of milk will look ridiculous and cost too much.
  3. After essential costs are factored in (raw materials, manufacturing costs, etc. that can’t be trimmed without losing the essence of the actual product) how much cost does that allow for the packaging without raising the price?
  4. How do we maximize the quality of the packaging without cutting into our profit margin goal?

It’s a simple process that involves a lot of tough decisions. But if you get a good marketing campaign going, you might be able to sell the end product for more than competitors if it’s “highly valued,” as you say. You would also be surprised what a logistics consultant can come up with to save money for your company on things like palleting, transportation sharing, and storage. And if it’s a large manufacturing operation, get an operations management consultant to take a deep look at your processes and cut out lots of manufacturing and labor waste.

I should say, I know absolutely shit about design, I just enjoy ID a whole lot. I do have a business degree, and I also thinks it’s really exciting that a lot of business schools and ID schools are teaming up for this reason. Hope that helps and that I don’t sound like a pompous douche.

Nice first post jriffe. Welcome to Core.

Correct.