rkuchinsky:
zippyflounder:
rkuchinsky:
What on the can thing? What kind of lid does it have? What kind of box you got? Any pamphlet insert in it?
It you were doing something premium, I’d expect a super nice label on the can, a really cool lid, maybe all vac sealed for security, a mini brochure in the box, a high quality box with a unique way of opening it, full 4 color printing, spot UV, emboss, foils, some sort of seal, etc. etc.
Graphics are key. There’s a lot of really cool graphics and branding in the coffee industry…
That help?
R
No printing on the can itself (can gets real hot so any printing turns to smoke and gasses) and the lid is a easy open one like on a can of peaches. The back of the box has all the info on the where, how, and what to do.
Sure there must be a way to print on the can, and have a nicer lid. Otherwise, it’s like opening a nice tube of Scotch and getting a refilled PET plastic water bottle with no label… doesn’t say premium and even moreso I think is a huge let down from the outside package.
Or at least maybe make the can chrome!
R
sorry in this case (as so often it does) engineering over rules design. Easy open can means no can opener (big plus) chrome busts the budget big time and makes the can less recyclable. There is not a ink on the planet and damn few paints that can handle 500 degrees F.