What on the can thing? What kind of lid does it have? What kind of box you got? Any pamphlet insert in it?
It you were doing something premium, I’d expect a super nice label on the can, a really cool lid, maybe all vac sealed for security, a mini brochure in the box, a high quality box with a unique way of opening it, full 4 color printing, spot UV, emboss, foils, some sort of seal, etc. etc.
Graphics are key. There’s a lot of really cool graphics and branding in the coffee industry…
That help?
R