American Design Schools

Non liniar creativity is not the same as accounting. I think the kind of design that is 1+1=2 is already moving overseas. The kind of design with that added intangible value will remain. A lot of what i see coming out of schools is the first kind. It was probably always like this. I feel like I see a lot of projects that have the propped proccess, the research, the models, but not the moving result. This is a lofty goal for a student, but I think they cold be aware of it and aiming for it instead of being caught up with doing everything “right”. The most interesting, provocative, and memorable things tend to have an element of wrong.