I agree bcpid that they should review case studies to get a feel for the process, but I disagree that what we do is the same as what other professionals do in the PD cycle with a different skill set. Their processes tend to be linear, more easily rationalized, and at least more objective. Ours can be heavily subjective, lateral, intuitive, and validated later. Seeing how the analytical works with the intuitive is very important, and how the most innovative things come from the collaboration (and friction) between different kinds of folks in the PD process.