social marketing thoughts

Thought I heard someplace digg was dead.

Maybe I’m old school, but undone buy into the social marketing hype. Linkedin for contacts, sure.

When I see a company advertising with a “like us on facebook” or follow us on twitter" personally they loose credit in my book. I’m not on twitter and I hardly use facebook. I dont think I’m missing anything.

My impression of most of these tools is that they are a failed attempt by mid level old marketing people to get with the cool younguns. It’s like ads with skateboards or graffitti for no particular reason. Or adding an “xtreme” or “i” to a product name.

I’m sure there are maybe valid uses here and there but I don’t understand why anyone would sign up to receive what is essentially spam.

Just my 0.02$ worth

R