A new design organization?

A secret elite fraternity huh?

My needs are slightly different, but I think both of our needs could be served with an open and entirely web-based organization.

  • Collect and bubble-up the best content from the best designers globally. You can learn from the best, and earn a reputation for yourself based on a meritocracy (ie. not the size of your bank account or what name-brand firm you work at.) Get designers to stop using Vimeo, YouTube, Facebook, SlideShare, or hoping to be featured on a blog and start posting their content at this new site to foster dialog. Use “liking” and ad-hoc social groups to automatically generate buzz for worthy content. This will quickly become the go-to spot for designers to congregate and in the process builds-up and incredible library of best-practices and case-studies we keep talking about.

  • Replace all physical events and studio-tours with virtual events and studio tours = less friction, larger audience, perpetual dialog and archive.

  • Take all the money you’re saving and take your pick of smaller, more targeted design retreats to attend like the Aspen Design Summit.