anything but (drumroll)..........IDSA

IMO, I find the content of PDMA to be much more valuable than the content of IDSA. IDSA has been reguritating the same information for the last 23 years (that is far as this old man goes back). I don’t blame them, but that is what tends to happen with such a narrow focus.

PDMA, as bcpid as indicated, runs the full gamut of new product development, from research to strategy to implementation. There is a lot of knowledge there and that is what interests me. I would never want to stuck in an ID silo, it becomes too dull too quickly.

And McKinsey posts really cool jobs on PDMA. Just sayin’.