Thanks for the link to your article. In the cable system, how do you determine who spans the project versus who is inserted to perform a specific function? It reminds me of what I read in Maister’s book, that many firms are replacing the five years and out system (in which everyone used to be on a partner track), with more of a personal interest based approach - not that you specifically went there.
My experience has definitely been of the wear many hats variety, along with many of my colleagues and former studio mates. Literally everything from value props to part design. It wasn’t really a deliberate choice, but it became intellectually stimulating if totally random and chaotic at times. For the first few years, all I cared about was sketching, but experiencing all the different parts of the process just made me hungry to do more parts of the process - kind of turned me to a been there done that what’s next way of thinking.
Anyway, back to the topic.