Agree with Skinny. Correlation does not equal causation. It’s a basic rule of thumb in statistics.
But I do think it’s interesting, and in some ways, branding is like a religion. Just look at the cult that is Apple fans. Remember the days of the console wars (when they were more intense, and more fanboys)? Some of them were crazier than any religious nut out there. The big N, Sony, and Microsoft… oh and Sega. Those days were intense.