That’s what I was initially thinking. The term “worldly” used by the Mormons seems to suggest ‘obsessed with things of the world’, instead of being consumed with the LDS. I’m not a religious scholar but I remember some schism between Jesus and the ‘money-changers’ in the Temple, where JC threw a tantrum and kicked all the bankers out. It would be interesting to look at this specific issue of ‘brands vs religion’ from a Biblical (or other) perspective to see if it holds up from the ‘other side’.
The term ‘opiate’ is an interesting choice too: something taken willingly but with a dependency, satisfying that emptiness or need for a period of time, needing to be renewed.