I think you guys should stop looking at what you are doing wrong and start checking out what others are doing right. From the looks of that shelf, it seems like everyone in the competition is doing just as bad of a job. Check out thedieline.com and other packaging web pages to get some ideas. Dont just look in your category of product. Think of how Method detergents went about their package. All those detergent jugs looked the same, then they came a long and did a great job. I hate the old cardboard box that you and most of your competitors use. Why cant the container be the package? My guess is you will need a complete overhaul, but the opportunities are endless here.