They just don't get it.

One example that really gets me everytime I see is an ad for a cell phone (don’t remember which, but some cheap dumbphone, maybe a samsung or LG), that is all about how green it is. They show a guy throwing a waterbottle for a dog to fetch and the dog comes back with the phone. Tiny mouseprint at the bottom says the phone is 10 (maybe 20% made from recycled waterbottles). Whoo-freakin’-hoo. I guess it’s better than nothing, but do people really buy these things and feel green?

To add insult to injury, I just saw a transit ad for the same phone the other day. It was a huge lenticular plastic thing that changed images depending on viewing angle. Small print said the ad would be recycled, but recycling a giant plastic sign when a paper one could also be recycled and cost less to make, ship, recycle… insanity!

I’m by no means super green myself, but can’t stand hypocrisy when I see it.

R