IDSA's new web site

It’s only 2 screens tall–Core77 is 20! Use that unused space to pull us in with great content, not just a bunch of links. Designbytes for example should be right there on the homepage as a blog, not buried two links deep. Same goes for Innovation magazine–why doesn’t it have a prime spot on the homepage? Event calendar? Focus on the content!

And yeah, it’s time for a rebrand. The stark red/black thing is way outdated and makes the whole thing fall flat. Product design is cool and the brand should reflect that! The logo is fine, but it needs a complementary design language, starting with a color palette.